Press Release

CRUISE WEST NAMES WARREN SUKERNEK VICE PRESIDENT SALES, MARKETING AND RESERVATIONS

Jun 2 2005 12:00AM

Seattle, WA – June 2, 2005 – Cruise West, a second-generation, family-owned business and the largest American-owned cruise line, has recently named Warren Sukernek vice president sales, marketing and reservations. Sukernek will oversee all aspects of Cruise West’s growing sales and marketing programs, in addition to orchestrating all logistics to meet an increasing demand for reservations.

Bringing more than 20 years of marketing and management experience to the position, Sukernek was formerly president of Oriac Design, a direct marketer of contemporary European home furnishings and accessories, and was responsible for the growth and development of the company from start-up until acquisition. Under his leadership, Oriac garnered several awards, including the Silver Medal from the Direct Marketing Association as “Best New Cataloguer” in 2000. Sukernek is also a recognized industry speaker, having appeared at several conferences on e-commerce, merchandising and other professional industry events.

“Sukernek is a highly motivated, results-driven executive with wide ranging leadership in direct marketing and service business development,” said Jeff Krida, Cruise West’s president and COO, in announcing the appointment. “He brings innovative, cutting-edge strategies and the capability to apply them to Cruise West’s unique business requirements,” Krida added. “In a burgeoning niche cruise market, he’s exactly what our 30-year-old company is looking for.”

Sukernek earned a Bachelor of Science in Human Genetics from McGill University and a Master of Business Administration with a concentration in finance and operations from Boston University.

Cruise West’s small-ship cruises offer eco-adventure seekers the opportunity to explore remote, worldwide locales by providing distinctive, one-of-a-kind, personalized itineraries not offered by the traditional larger cruise lines. The experience is personally enriching through onboard narrative and lectures, special local guests from a wide variety of backgrounds, and the library provided on each vessel. For more information, visit www.cruisewest.com or call (800) 888-9378.

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Cruise West – a second-generation, family-owned business based in Seattle – offers the opportunity to explore remote, worldwide locales by providing distinctive, one-of-a-kind, personalized itineraries not offered by the traditional larger cruise lines. Cruise West’s smaller ships – nine in all – hold between 78-138 people each, and the casual style onboard encourages relaxation and congenial interaction between guests and crew alike. The experience is personally enriching through expert Exploration Leaders providing onboard narrative and lectures, special local guests from a wide variety of backgrounds, and the library provided on each vessel. All have forward lounges and ample outdoor deck space for viewing and photographing wildlife and scenery. All vessels are also equipped with inflatable landing boats for close-up exploration of remote areas and shore landings.

Destinations served include: Alaska and the Bering Sea, British Columbia, Columbia & Snake Rivers, California Wine Country, Mexico's Sea of Cortés, Costa Rica & Panama, Japan, the South Pacific, and the Kuril Islands.