Clarifying your sales goal ensures success.
1. Determine your objective - Choose a specific destination and cruise.
Example - Book 10 passengers on Cruise West Fall Columbia & Snake River Cruise.
2. Determine the tools you will use to help you achieve your objective.
Example - Sign up for a B.E.A.R. program that will provide an additional 10% in bonus dollars for marketing.
3. Select the marketing tools you will use.
Example - Direct mail postcards, email promotion, and/or Virtual Cruise Nights.
4. Compile your prospect list.
Example - Clients who have booked up-scale adventure travel, clients who look for something different or meaningful in their travel, clients who enjoy river cruising, retired educators who would be interested in history. Learn how to identify Cruise West prospects.
5. Develop your promotional timeline.
- 12 - 9 months prior to departure, secure a Group or B.E.A.R. agreement
- 12 - 9 months prior to departure, direct mail custom shell or postcard to your target list
- 9 - 7 months prior to departure, host a virtual cruise night
- 8 - 6 months prior to departure, follow up with an email reminder of Early Booking Savings or group savings
- 7 - 5 months prior to departure, follow up phone call to all potential prospects
6. Train your staff on the product.
Example - Visit the our online training section and schedule a session for your staff with Cruise West.
